On the topic of Google Ads Script, do you know you can use Google Ads Script to send you email alerts when your campaign metrics go below certain threshold?

Just a recap, if you need the basic of ads script, you can check it out in this article: Ads Script Beginner’s Guide: Setup and run your first script.

The code

Pretty straight forward

Here is a simple code to email you when your budget spend above 80%. So you know when it is time to add more juice to your campaigns.

function main() {
  var campaignIterator = AdsApp.campaigns().get();
  while (campaignIterator.hasNext()) {
    var campaign = campaignIterator.next();
    var budget = campaign.getBudget();
    var spent = budget.getAmountSpent();
    var limit = budget.getAmount();
    if (spent / limit > 0.8) {
      MailApp.sendEmail("your_email@example.com",
                       "Budget Alert: " + campaign.getName(),
                       "Campaign " + campaign.getName() + " has spent over 80% of its budget.");
    }
  }
}

Let’s break it down

AdsApp.campaigns().get() --> Create the list of your campaigns.

campaignIterator.hasNext() --> Loop through the campaigns and check for things.

campaignIterator.next() --> Select the next item in the list.

campaign.getBudget() --> As the name suggest, it get the budget. Same with Spent and limit.

MailApp.sendEmail(): This is the core function to send emails. It takes three arguments:

• to: The recipient's email address.
• subject: The email subject line.
• body: The email body content.

Conclusion

This is a rather simple and straight forward function. You could create more condition function to send you email alerts to better automate your campaigns and monitoring.

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Cheers friends!