If you are looking to automate reporting your marketing ability on Google Ads, Ads script is essential. It has tons of use cases, for example, if you want auto email alerts when your campaign is underpacing, it can do that. If you want to pause your campaigns when CPA goes above certain threshold, this can help!

So, what is Ads Script?

It is a JavaScript platform in Google Ads that allows you to build custom solutions and automate tasks within Google Ads.

Setting Up App Script

1. Accessing the Script Editor:
   • The primary way to access the Ads Script editor:
     • From Google Ads:
       • Navigate to your Google Ads account.
       • Click on the "Tools & Settings" icon in the top right corner.
       • Under "Bulk Actions," select "Scripts."
2. Creating a New Script:
   • Once you're in the script editor, you'll see a blank script file.
   • Give your script a descriptive name.
   • You can start writing your Ads Script code in the editor.

Basic App Script Concepts

• Functions: The building blocks of App Script. Each script consists of one or more functions that perform specific tasks.
• Google Ads API: Ads Script interacts with the Google Ads API to access and manipulate your Google Ads data.
• Triggers: You can set up triggers to automatically execute your scripts at specific times or in response to certain events.

Simple Example: Getting a List of Campaigns

Let's start with a basic script that retrieves a list of all your campaigns:

var campaignIterator = AdsApp.campaigns().get();
while (campaignIterator.hasNext()) {
    var campaign = campaignIterator.next();
    Logger.log(campaign.getName());  
}

• This script uses the AdsApp.campaigns() method to get an iterator for all your campaigns.
• The while loop iterates through each campaign and logs its name using Logger.log(). You can replace this with any action you want to perform on each campaign.

Running Your Script

• "Run" button: Click the "Run" button (play icon) in the script editor to execute your script.
• "Authorize" button: The first time you run a script that accesses Google Ads data, you'll need to authorize it to access your account.
• Logs: View the output of your script in the "Logs" section of the script editor.

Next Steps

• Explore the Google Ads API: The Google Ads API documentation is your comprehensive guide to all the available methods and functionalities you can use in your App Scripts.
• Learn JavaScript: App Script is based on JavaScript, so brushing up on your JavaScript skills will significantly enhance your ability to write powerful scripts.
• Experiment and Build: Start with small, manageable scripts and gradually build more complex solutions as you gain confidence and experience.
• Stay tuned to Adsciting.com: As we share more advance use cases of Ads Script!