Google Search Ads provide numerous bidding options for you to achieve your goals. It could be daunting initially but we are here to break it down to simpler terms.
- Maximize Clicks: Simple, just as many clicks as possible within your budget.
- Maximize Conversions: This bidding strategy aims to get as many actions/conversions within your budget. Getting the lowest CPA.
- Maximize Conversion Value: This bidding option is similar to Maximize Conversion Action but instead of actions/conversions, it look at getting the highest revenue/value for your ads. Getting the highest ROAS is the aim here.
- Target Impression Share: This is bit more complex. It is a bidding strategy that allows you to set a target percentage of impressions that you want your ads to receive for your targeted keywords. Google will then automatically adjust your bids to try to achieve your target impression share. For example, if you set a target impression share of 70%, Google will try to show your ads for 70% of all searches that match your keywords, even if you are not the highest bidder.
- Manual CPC: This is the most common bidding option. You set a maximum amount that you are willing to pay each time someone clicks on your ad. You can set a different maximum CPC for each keyword that you target.
- There is also an enhanced CPC within the Manual CPC route. It is a bidding strategy that uses machine learning to help you get more conversions from your Google Ads campaigns. With eCPC, Google uses a variety of signals, including your keywords, ad copy, and landing page, to estimate the likelihood that someone who sees your ad will convert. Google then uses this information to automatically adjust your bids to try to get you the most conversions for your budget.
Hope the above give you some clarity on the bidding options in Google Search Ads!
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