Google Ads is a powerful platform that can help you reach your target audience and grow your business. With over 2 billion active users, Google has a large and diverse audience that you can target with your ads.
Google Ads offers nine campaign types, each with its own set of goals and features. The campaign type you choose will depend on what you want to achieve with your advertising.
Search campaigns are the most popular type of Google Ads campaign. They show your ads on Google Search results pages when people search for keywords that are related to your business.
The above is an example, the paid results are from the Search Campaigns.
You can reach potential customers who are actively looking for products or services like theirs. When someone searches for a keyword(Even your competitors!!) related to your business, your ad can appear at the top of the search results page, giving you a great opportunity to reach them.
Display campaigns show your ads on websites across the web. You can target your ads to specific websites or to websites that are relevant to your business.
Video campaigns show your ads on YouTube and other video sites. You can target your ads to specific videos or to videos that are relevant to your business.
Shopping campaigns show your products on Google Shopping and other shopping sites. You can target your ads to specific products or to products that are relevant to your business.
App promotion campaigns show your app on Google Play and other app stores. You can target your ads to specific apps or to apps that are relevant to your business.
Smart Display campaigns automatically show your ads on websites and apps that are relevant to your business. You don't need to choose specific websites or apps to target your ads.
Local campaigns show your ads to people who are searching for businesses like yours on Google Maps and other Google properties. You can target your ads to specific locations or to locations that are relevant to your business.
Discovery campaigns show your ads to people who are likely to be interested in your products or services, even if they haven't searched for them yet. You can target your ads to specific interests or to interests that are relevant to your business.
Performance Max campaigns are a new type of Google Ads campaign that are designed to help you achieve your business goals, whatever they may be. They use machine learning to automatically target your ads to the people who are most likely to be interested in them.
Each campaign type has its own set of benefits and drawbacks. The best campaign type for your business will depend on your goals and your target audience.
If you're not sure which campaign type is right for you, I recommend starting with a search campaign. Search campaigns are the most popular type of Google Ads campaign and they're a great way to reach people who are actively looking for your products or services.
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